marketing insight management

achieving business success

Understanding your customers is the first step in providing the experience that keeps you at the front of mind when buying decisions are made.

Developing strategies that differentiate you from the competition is a challenge. You need to innovate. We can help you with that.

We use your brand as a powerful driver of value and differentiation and the starting point for development of innovative and appropriate company strategies.

For this fresh take on strategy development we use “Brand-Wave” for our inspiration.

storm “brand-wave” insight

Brand-Wave helps us develop innovative ideas by leveraging different aspects of brand equity to push into adjacent or even totally new product/service areas or markets as well as improve market share with existing products or markets.

We use your brand as a powerful driver of value and differentiation and the starting point for development of innovative and appropriate company strategies.

  • CREATIVE. Develop, test and refine communication concepts
  • TRACK. Track and develop marketing communications and brand equity/reputation
  • TARGET. Identify the target markets, reasons for purchasing the client products or services, decision processes and identification of information sources and purchasing channels
  • MARKET DEVELOPMENT. Identify and quantify market opportunities with development of effective market entry and penetration strategies
  • CHANNELS. Develop effective and committed sales/retail channels
  • COMPETITORS. Detailed understanding of competitor strategies and tactics

our solutions help our clients:

  • Guide product developments from idea generation through to successful commercialisation
  • Identify and quantify market opportunities with development of effective market entry and penetration strategies
  • Develop, test and refine communication concepts – track and develop brand equity – improve marketing communications effectiveness to maximise communications ROI
  • Develop satisfied and loyal repeat customers, as well as eliminate weaknesses in products and service provision to improve customer profitability
  • Establish effective and committed sales/retail channels to improve sales channel revenues
  • Improve market share and competitive positioning through detailed understanding of competitor strategies and tactics
  • Improve the motivation and commitment of your most valued resource, your employees, to develop their productivity

and more…

strategies where research can be of benefit

Below is a summary of the research solutions we typically provide.
However, your objectives can often be more specific than this, so we offer bespoke research services and tailor each project to your needs.

Assessing product/service awareness and usage levels; as well as satisfaction levels and drivers; can help organisations understand their customers (and prospects).
Determining decision making processes, factors of important, buying behaviour etc. can all help an organisation target their solutions and communications accordingly.
Investigating opportunities and threats in new markets can help organisations make a decision on whether to enter a market, further develop their services, diversify their offering or develop market introduction strategies. Research is an integral part of this process.
Identifying whether advertising has resonated with prospects and customers is important. It is also necessary to confirm if the advertising motivates them to make a buying decision. Research can measure awareness levels, campaign recall, product uptake, service understanding; and can ultimately determine how successful a campaign was.
By assessing a current market’s offerings and the views of potential customers, organisations can convert their ideas into concepts. These concepts can be tested among target markets to confirm or deny hypotheses and allow organisations to make ‘go’ or ‘no-go’ decisions.
Research also helps you establish the features, functions and design elements that will maximise future sales.
By reaching out to current customers (or even lapsed customers), you can further understand satisfaction and engagement levels, identify pain points and barriers to considering further products and services.
Satisfaction studies can also be used to measure the performance of organisations or certain divisions.
Obtaining internal feedback from staff (both locally-based and remote) can unlock fresh ideas and ways to improve external business. Research can also identify pain points and ways to improve morale, performance and engagement.

If you would like to find out more about how Storm can help you to better understand your customers call us on 0161 236 3939 or email info@stormadvertising.com