Mel Storer is an accounting genius with an enviable track record.
He owns BKPS Accountants and Tax Advisers. An accountancy practice with branches in Cheshire and Derbyshire.
We were asked to look at ways to raise the brand profile and increase client loyalty.
BKPS is an excellent accounting practice with a great team of specialists but was struggling to gain significant brand stand out.
We decided to put Mel at the forefront of his business and build on his reputation for consistently delivering trusted solutions and advice.
The tagline ‘Count on Mel’ was a clear direction for the brand and a strong foundation for the brand message.
We took the line and built a new website, wallet and stationery range to be used at a series of evening presentations. The campaign is boosting client loyalty and brand stand-out.