Trust yourself, you’re an expert

Yes it’s true, you are.

Ask your customers. They trust you.

As a business professional you know more about your field than they do. And that’s why they come back for more.

But what about potential customers? How do you tell them?

For years, experts in their field have battled with this dilemma. You need to confirm your expertise to secure the trust of new customers but to stand up and claim “I am an expert” is just not done.

On your own tongue a claim like that sounds boastful, after all it’s just your opinion. Until now, the only way to claim your expertise with authority was through recommendation and testimonials – still a valid method but, by its nature, beyond your control.

Today there is another way

By publishing informative articles that address key relevant subjects in an informative and authoritative manner, you present yourself as an expert automatically and subliminally. The association is created in the mind of the reader because the information that you deliver demonstrates your expertise.

Today’s opt-in society has made your choice of media wider and more complex. But it also opens up opportunities. Social media and video channels can put you and your message in front of new and existing customers like never before. building trust and adding value to your services.

If you would like to know more about how to build your personal brand as part of a corporate strategy call us on 0161 236 3939 or email info@stormadvertising.com

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