Vauxhall are part of General Motors.
They wanted something that would be an inspiration during a recent travelling recruitment campaign. A striking focal point to lift the mood and encourage graduates to consider joining the organisation.
As a starting point we were given a digital copy of a collage painting that was commissioned earlier by the marketing team.
We looked at a couple of options; a free standing display unit with branding elements and marketing tools that would be functional and eye-catching. The other was purely aesthetic, a sculpture of the Vauxhall Griffin mounted on a plinth.
The display was built in SolidWorks and rendered in FormZ.