marketing insight management

achieving business success

Understanding your customers is the first step in providing the experience that keeps you at the front of mind when buying decisions are made.

Developing strategies that differentiate you from the competition is a challenge. You need to innovate. We can help you with that.

We use your brand as a powerful driver of value and differentiation and the starting point for development of innovative and appropriate company strategies.

For this fresh take on strategy development we use “Brand-Wave” for our inspiration.

storm “brand-wave” insight

Brand-Wave helps us develop innovative ideas by leveraging different aspects of brand equity to push into adjacent or even totally new product/service areas or markets as well as improve market share with existing products or markets.

We use your brand as a powerful driver of value and differentiation and the starting point for development of innovative and appropriate company strategies.

  • CREATIVE. Develop, test and refine communication concepts
  • TRACK. Track and develop marketing communications and brand equity/reputation
  • TARGET. Identify the target markets, reasons for purchasing the client products or services, decision processes and identification of information sources and purchasing channels
  • MARKET DEVELOPMENT. Identify and quantify market opportunities with development of effective market entry and penetration strategies
  • CHANNELS. Develop effective and committed sales/retail channels
  • COMPETITORS. Detailed understanding of competitor strategies and tactics

our solutions help our clients:

  • Guide product developments from idea generation through to successful commercialisation
  • Identify and quantify market opportunities with development of effective market entry and penetration strategies
  • Develop, test and refine communication concepts – track and develop brand equity – improve marketing communications effectiveness to maximise communications ROI
  • Develop satisfied and loyal repeat customers, as well as eliminate weaknesses in products and service provision to improve customer profitability
  • Establish effective and committed sales/retail channels to improve sales channel revenues
  • Improve market share and competitive positioning through detailed understanding of competitor strategies and tactics
  • Improve the motivation and commitment of your most valued resource, your employees, to develop their productivity

and more…

strategies where research can be of benefit

Below is a summary of the research solutions we typically provide.
However, your objectives can often be more specific than this, so we offer bespoke research services and tailor each project to your needs.

If you would like to find out more about how Storm can help you to better understand your customers call us on 0161 236 3939 or email info@stormadvertising.com